Novice uses Zhimeng DedeCMS to build a website, and website optimization skills tutorial steps

It is a general practice. First, I declare that this article is suitable for novice webmasters. It is the foundation of the foundation. You can choose whether to read it or not according to your own level, so as not to delay your valuable time.

All these operations can only ensure that your website is suitable for spider crawling and indexing. If you expect to complete these operations to make your ranking fly, then you should not look down. Website optimization depends on carefulness and persistence. There is no shortcut, at least not here.

1、 Optimize link path

The default article path of Zhimeng is too long and the structure is too deep, which is not conducive to search engine indexing, such as:

//www.xxx.com/ First level column name/second level column name/··· N-level column/{Y}/{M} {D}/{aid}. html

Modification method: click the website column management, find your column, click the following changes, and then enter the directory name you want in the "File Save Directory". Note that it should start with "/" ("/" means starting from the root directory).

For example, the column "Industry News" can be set to/news.

Don't hurry to save the changes. Click the "Advanced Options" above to find the "Article Naming Rules",

The article naming rule defaults to: {typedir}/{Y}/{M} {D}/{aid}. html

Change to: {typedir}/{aid}/index.html

Then click OK to save, so that future article paths will become: //www.xxx.com/ Column name/article aid/

2、 Page title specification

The title of the website page is the key point of optimization (the reason is not explained). The default file title of dedecms is not very reasonable. We need to modify the call parameters manually.

1. The title of the home page is the most important. The default parameter is {dede: global. cfg_webname/}, which means to call the website name, but generally our website name will not be very long, and there will be no keywords we need to appear, so we need to add some manually. Modification method: log in to the dream weaving background, click Template - Default Template Management - Find index.htm, which is the template on the home page, and click Edit, Find<title>{dede: global. cfg_webname/}</title>, and then add the keyword text.

For example:<title>* * The company provides you with professional website construction services _ {de: global. cfg_webname/}</title>

2. List page title. The default parameter is: {dede: field. title/} _ {dede: global. cfg_webname/} The title displayed in this way is: "column name_site name". Obviously, it does not meet our requirements for SEO, and you will find that there is a "SEO title" under "Article Naming Rules" when optimizing the link path in the first item. The text here is not displayed by default, so we need to modify the column title parameter. Similarly, in the "Default Template Management" item, find the file: list_article.htm, and click Edit:

Modify the column title to {dede: field. seotitle/} _ {dede: global. cfg_webname/} where {dede: field. seotitle/} is the content of the "SEO title" just now.

The title parameter of the content page does not need to be modified if there is no special need. The default template of the content page is: article_article.htm

3、 Article list, picture call specification

Let's say that the article list here does not refer to the list page. Twenty pages (including the home page, list page, and content page) all appear where the article is called. The default parameters for calling the article list are:

<a href="[field:arcurl/]">[field:title/]</a>

Modify it to:<a href="[field: arcurl/]" title="[field: fulltitle/]">[field: title/]</a>Add the img tag alt attribute to all places where the call image appears.

4、 Breadcrumb navigation optimization

The so-called breadcrumb navigation is the label that Zhimeng indicates the current path by default: {de: field name='position '/} The optimization here is mainly the effect after its display. By default, it will display: Home>Column Name>Article Name. What we need to do is to modify the home page as the main keyword of our home page and add internal links.

Modification method: click "System" - "Basic System Parameters" in the background and find on the right: "Home page link name" to change the home page into the main keyword of your home page. After confirming to save, generate static information for the whole site.

5、 Document keyword automatic matching

In addition to the normal relevant articles, list recommendations, etc., when we make internal links to the website, the most common thing is to link the keywords that appear inside the article to the corresponding page. Some people will add them manually when publishing articles, but there is a disadvantage that the error rate of manual addition is too high, especially when there are relatively many articles, and manual addition is easy to miss Add the wrong page, which disperses some of the weight. Dream Weaving provides us with the function of automatically adding links to keywords. The setting method is as follows:

Find "Core - Batch Maintenance - Document Keyword Maintenance" in the background of Dream Weaving. Here is the page for setting keywords and links. Add your desired keywords in the "New Keyword" section above, and write keywords in the "Link URL" section. For URLs (please start with the full name of the URL, for example: //www.xxx.com/xxx/ ）Note the later "frequency". The default is 30, which can be understood as the priority of keyword replacement. The higher the frequency value, the higher the priority of corresponding keywords (for example, the two keywords "Beijing website optimization" and "website optimization" need to link to the same page, then you can "Beijing website optimization" The frequency of "website optimization" keyword is set to 30, and the frequency of "website optimization" keyword is set to 25, so that "Beijing website optimization" will be preferentially matched when the article automatically adds a link to the keyword, and if not, it will look for a matching "website optimization"). It is better to click Save to add a keyword.

6、 Use various maps well

Finally, let's talk about the website map. I don't need to mention the importance of the map. Zhimeng can generate html maps and rss maps by default, which is actually enough, but these two maps need to be updated manually. There are two corresponding options in the background "Generate" tab: "Update website map, update RSS files", which can be updated separately, The map link should appear on the home page to guide the spider to climb. Of course, there are many dream weaving plug-ins on the Internet to help you automatically generate website maps. I will talk about this later when I have time.

adam

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